We make our food with fresh raw meat, liver, kidney, garden vegetables, herbs, oils and botanicals because that’s what your pet needs to keep them in tip-top condition.
No weird ingredients that you don’t recognise, no chemical flavourings , colours or preservatives – just nutritious food, freshly prepared and frozen for your convenience.
We worked with vets, nutritionists and farmers to lovingly create our pet food recipes and ensure total and complete nutrition.
Meat
Our meat is superb quality (just like the meat you and I eat) comes from accredited farms and sourced locally where possible. All our meat is simply mixed with the other ingredients before being quickly frozen to retain its goodness. We buy grass-fed beef and lamb, outdoor-reared pork, wild venison and boar. We also use free-range chicken, turkey and duck (or barn-raised when government restrictions on free ranging birds are in force). Because we prioritise British meat, there will be some seasonal change in colour and texture - cows, for example, graze on grass and pastures in the spring, summer and autumn months, and are fed specialist feed and silage over winter months.
Bones
In our RAW POWER and PURRY POWER ranges we add ground bone. In the wild, most of a carnivore’s nutrition comes from bones. As in the wild, the bones your pet eats must ALWAYS be uncooked (cooked bones are brittle and splinter). Our grinding plate is 8mm (even finer for our Puppy Power range) so the meals we produce are suitable for pets of all ages and sizes.
Heart and Offal
Heart and offal are a vital source of nutrients. We add heart, liver and kidney to our meals as they contain essential minerals and vitamins. Do not confuse these with 'meat derivatives' which is something entirely different (usually found in the ingredient list of processed dog and cat food) and you won't find in any of our meals
Seasonal Vegetables
In our dog recipes (there's no veg in our cat food) we only use locally grown, pet-friendly vegetables such as curly kale and cauliflower in our meals. And when we say local, we can actually see them growing in fields outside our Wiltshire HQ. For a complete BARF model diet, veg is a vital addition, adding fibre and a host of essential vitamins and minerals not present in meat.
Wheatgrass
We add wheatgrass to help support immunity and metabolism. Contains chlorophyll, vitamins A, C and E, iron, calcium and magnesium.
Spirulina
Spirulina is excellent for supporting the immune system and is rich in nutrients, vitamins, antioxidants and essential amino acids.
Sea Kelp
Sea kelp contains an abundance of vitamins, minerals, proteins and enzymes which can help maintain optimum coat and skin condition, healthy gums, and support the immune system.
Coconut Oil (pressed and organic)
Coconut oil contains high levels of essential antioxidants.
Flaxseed Oil
Flaxseed oil is rich in Omega 3s and can support heart function, calmer moods, skin and hair.
Sesame Oil
A rich source of healthy polyunsaturated fats, sesame oil helps to retain flexibility within the joints.
Milk Thistle
Milk Thistle supports digestion, especially the absorption of dietary fats, and contains powerful antioxidants which can offer support to both liver and kidney functions.
Dandelion Root
A natural diuretic and gentle liver tonic that also supports the pancreas, kidneys and gallbladder. It has many additional benefits in promoting the good bugs within the digestive system.
Chamomile
Known as the ‘mother of the gut’, it contains calming qualities which help aid the digestive tract. It also can be settling at night because of its calming effects.
Echinacea
Echinacea is incredibly effective and a great aid to help the immune system.
Nettles
Nettles helps support the respiratory system and can also aid the renal system.
Turmeric
Renowned for centuries for its digestive benefits.
Parsley
Parsley is a natural breath freshener which helps to aid overall gum and dental health. It also has diuretic properties.
Elderberries
Elderberries help support the immune system as they contain vitamins A and C, iron and bioflavonoids. An excellent antioxidant that can help to support cholesterol.
Hawthorn Berries
These berries have long been used as a heart tonic to aid circulation to the heart, liver and kidneys and ensure good digestion.
Rosehip
Rosehip is a great source of vitamin C, a natural support to the immune system. Packed with antioxidants and used as an aid within the joints.
Fennel Seeds
Fennel seeds are a fantastic supplement for maintaining good bone structure and improving strength, which can aid a higher rate of metabolism and support a healthy, regular digestive tract.
Hemp Seeds
Hemp seeds help maintain a soft and shiny skin and coat. A great source of Gamma Linolenic Acid which helps maintain good joint health.
Celery Seeds
Celery seeds are rich in calcium, zinc and other essential amino acids. They support good joint health and are rich in potassium which has a calming effect on the digestive system and supports overall renal health.