According to the PFMA*, around 50% of UK cats are obese. Over the years a direct link between feline health and diet has become apparent as more and more people find themselves making regular trips to the vet for issues such as poor teeth, digestive problems and skin conditions that can often be linked to diet. So, arguably, fresh raw feeding should result in lower veterinary bills. It's what many of our customers are telling us anyway.

88% of vets interviewed by the PFMA for their report said the key reason for this rise was overfeeding. Sounds obvious, but actually it’s more complicated than that.

Owners need clear guidelines on feeding amounts and better information on a cat’s dietary requirements. Our PURRY POWER Meatballs make feeding the correct amount of raw super easy and our ingredients are exactly what a cat needs, nothing more or less - just meat, offal, ground bone and a few extras to ensure a complete nutritional balance in a 30g ball.

Now you know the facts, we hope you'll help spread the word about fresh raw feeding and encourage other owners to make the switch too. I'm sure you'll now understand why we call it our RAW REVOLUTION.